Lessons from reaching 1 million views on Google Maps

This week, my Google Maps photo contributions reached 1,000,000 views. Guess how many of those came from just one photo?

Lessons from reaching 1 million views on Google Maps

This week, my 38 Google Maps photo contributions reached 1,000,000 views. Guess how many of those came from just one photo?

730,000.

With ~70% of those views coming from just one photo, I wanted to share a few reflections.

1.) Racking up Google Photos views is serving people. It means finding a highly trafficked spot that people look up often i.e., high demand, and taking the top #1 or #2 photo of it i.e., high quality execution.

2.) First mover advantage is real. If your photo is the first or only photo available, people will look at your photo for that location.

3.) A better photo may come along. Sometimes you post a photo, and people look at it for a while but then stop because it's no longer the best. Keep posting photos.

4.) If the place goes out of business, so does your photo.

5.) Doing one thing great can beat doing 37 things not so great.

6.) Being the best at something, depending on the field, can be 20x better than being the second best.

7.) Sometimes, you have to try 38 things to find one that fits.

8.) You'll know when something fits. When you make something people value and put it in the right place, you will feel the energy.

9.) You can't always guess what people will value. They will show you, and it's our job to listen.

10.) Because contributing Google Maps photos is a hobby, the revenue I get from the photo is exactly $0. You can only live off a hobby if you surround it with a business model.

11.) Enjoy your hobbies for the joy that they bring. 99%+ of hobbies never become businesses, and that's OK. That's not what hobbies are for.

12.) Practice can take years, results only seconds. The most impactful piece of work that you ever create, or action that you ever take, could happen in a split second and without much thought. Value the moment and those around you.